Why is it so hard to scale in a time of great opportunity?

Why is it so hard to scale in a time of great opportunity?

Nearly every business is grappling with huge strategic challenges, often with a need to reimagine its very purpose, strategy, business model, and structure.

One contributing factor is a budget that does not flex as goals and tactics adjust to the currently ever-changing market. Usually, they are not set up to flex, because we have been "raised" to set a budget and stick to it.

However, we all know there is a huge difference between going over budget and adjusting a budget.

In working with a degree of flex in your budget, you will be able to allocate resources more effectively, and maintain alignment with your adjusting business goals, as your market evolves.