Fortro Ltd

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What PWC Says CEOs Are Worried

"No matter the threat, CEOs are most concerned about near-term impact to the top line, namely cyber risks, health risks and macroeconomic volatility.”

A recent PWC report showed that CEOs are more worried about the next 6-12 months than long-term and as environmental, financial and societal pressures converge, today’s leaders must solve a new equation of geopolitical tension, market interference and climate emergency. So how are CEOs tackling these challenges?

I am working more and more to help create commercial action plans for the next 6 months as they relate to 3 year plans to bring in the flex needed. And we are looking at both domestic and US markets.

I am also working more to move innovation through the cycles to monetize it as efficiently as possible.

When you dig deeper, they are mostly concerned with ensuring they adapt to the ever-changing markets and the cost of the great resignation. And so I am also working more and more to help CEOs/MDs/Business Owners incorporate Conscious Business Ideology into their operations and customer services.

What I do know is now is the time to be preparing for the next big change so that as a CEO, to help see the opportunity between the downturns.

Reach out to talk more about how I can work with you in these areas.

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